Every formula is handcrafted in small batches using carefully selected plant-based and mineral-based ingredients, giving us the freedom to focus on quality instead of mass production. From refillable laundry detergents to everyday home essentials, we’re here to help make sustainable living simple, effective, and beautiful.

Organic Ingredients

We source certified organic ingredients whenever possible from trusted suppliers.

Non-GMO Ingredients

Made with carefully selected non-GMO ingredients whenever available.

Fair Trade Ingredients

We support responsible sourcing and choose Fair Trade Certified ingredients whenever available.

Washing Soda

A naturally occurring mineral-based cleaning ingredient that helps lift grease, dirt, and everyday soils from fabrics and hard surfaces.

Why We Use it

Leaves clothes and surfaces fresh

Boosts cleaning power

Softens water naturally

Helps remove grease and stains

Baking Soda

Sodium Bicarbonate

A gentle household staple that neutralizes odors while supporting everyday cleaning performance.

Why We Use It

• Neutralizes odors
• Softens water
• Helps loosen dirt
• Gentle enough for everyday use

Coconut Soap Flakes

Sodium Cocoate

Made from plant-based coconut oil, traditional soap flakes gently lift dirt, grease, and oils without unnecessary additives.

Why We Use It

• Plant-based cleanser
• Effectively lifts grease and dirt
• Biodegradable
• Trusted cleaning ingredient for generations

Organic Castile Soap

Made from organic plant oils, Castile soap is a gentle yet effective cleanser used throughout our cleaning collection.

Why We Use It

• Plant-based
• Biodegradable
• Cuts grease naturally
• Gentle on surfaces while cleaning effectively

Sodium Citrate

A mineral-derived ingredient that softens water and improves the performance of natural cleaning formulas.

Why We Use It

• Softens hard water
• Helps prevent mineral buildup
• Improves cleaning performance
• Supports sparkling results

Essential Oils

We use pure essential oils to provide light, natural fragrance in select products. Whenever possible, we also offer fragrance-free options.

Why We Use Them

• Naturally derived fragrance
• Fresh, clean scent
• Carefully selected in small amounts
• No synthetic perfumes

Oxygen Bleach

Sodium Percarbonate

An oxygen-based cleaner that releases active oxygen in water to help brighten fabrics and remove stubborn stains without chlorine bleach.

Why We Use It

NeoGuard® (Preservative)

NeoGuard® is a broad-spectrum preservative used in our water-based products to help maintain freshness and protect against the growth of bacteria, yeast, and mold.

Why We Use It

• Keeps products safe
• Extends shelf life
• Effective at low usage rates
• Accepted in many naturally formulated products

Citric Acid

A naturally occurring acid found in citrus fruits that helps dissolve mineral deposits and supports effective cleaning.

Why We Use It

• Breaks down hard water deposits
• Helps remove soap scum
• Supports sparkling glass and dishes
• Improves overall cleaning performance