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A Safer Bubble Bath for Kids

Safer Bubble Bath for Kids: What Parents Should Look For

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Bath time should feel calming, comforting, and safe, especially for babies, toddlers, and children with sensitive skin. But many conventional bubble baths contain ingredients that some parents are now choosing to avoid, including synthetic fragrances, artificial dyes, and harsh foaming agents. Choosing a Safer Bubble Bath for Kids can make a significant difference. As more […]

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Butterfly & Bee Named a Top 10% Sustainable Brand by Sustainable Jungle

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We’re excited to share a meaningful milestone for our small business. Butterfly & Bee has been rated “Disrupting” the highest category by Sustainable Jungle, placing us within the top 10% of brands in the cleaning category. As a woman owned, family run brand based in New England, being recognized as a Top Sustainable Brand, reflects

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Sour Dough Bread Making is on the Rise

Why Families Are Switching to Sourdough Bread (And Ditching Store-Bought Loaves)

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The Return of Homemade Bread It started as a trend, but it quietly became a lifestyle. Over the past few years, more families have returned to their kitchens, mixing flour, water, and time to create something simple and deeply satisfying: homemade sourdough bread. What began during uncertain times has now evolved into a lasting shift

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Natural Cleaning Products: Your Top 3 Questions Answered

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Consumers are paying closer attention than ever to what goes into the products they bring into their homes. From ingredient labels to packaging waste, natural cleaning products have become one of the fastest-growing categories in home care. But with that growth comes a lot of confusion. Do natural cleaning products actually work? Are they truly

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The Rise of Natural & Refill-Based Living: Where the Market Has Been, Where It’s Going, and Why It Matters More Than Ever

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Over the past decade, something powerful has been happening in homes across the country. Quietly, steadily, people have been rethinking the products they bring into their lives, from what they eat to how they clean their homes, wash their clothes, and care for their families and pets. What started as a niche movement, organic food,

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The Ultimate Guide to Non-Toxic Cleaning Products | What to Avoid + Safer Swaps

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You’ve probably seen the “Dirty Dozen” list for produce… Each year, organizations like the Environmental Working Group (EWG) highlight fruits and vegetables that may carry higher levels of pesticide residues, helping consumers make more informed choices. It got us thinking , what about the products we use to clean our homes every day? From kitchen

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The “Dirty Dozen” for Cleaning Products: What to Be Mindful of in Your Home

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You’ve probably seen the “Dirty Dozen” list for produce… Each year, organizations like the Environmental Working Group (EWG) highlight fruits and vegetables that may carry higher levels of pesticide residues, helping consumers make more informed choices. It got us thinking what about the products we use to clean our homes every day? While cleaning products

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Making All Natural Products Should Still Use Preservatives

The 5 Best Natural Preservatives for DIY Cleaning Supplies & Cosmetics

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For all you Etsy makers, DIY creators, and clean-beauty crafters we love simple, natural ingredients, but we also care deeply about safety and quality. When water enters the picture (think sprays, scrubs used in the shower, lotions, hydrosols, toners), nature alone isn’t always enough to keep our recipes safe. Bacteria, mold, and yeast can grow in even the most beautiful homemade products, and protecting your customers means protecting your brand.

The good news? You don’t have to compromise. Today, we have gentle, plant-based and nature-derived preservatives that help keep your formulas fresh, safe, and shelf-stable while staying true to your mission of clean, transparent ingredients. With the right choices, you can create products that are both natural and responsibly preserved so your creativity and your customers can bloom.

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